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Launch of Premium Frozen Potato Brand "MORUBY" in Japan | ABCD Inc.

ABCD Inc. is pleased to announce the official launch of "MORUBY," a premium frozen potato brand from India, in the Japanese market.

By leveraging our extensive experience in managing India-Japan supply chains for construction materials, we are now expanding into the food sector to provide a stable and reliable procurement solution. MORUBY addresses the growing demand for high-quality frozen potatoes in Japan amidst global supply chain fluctuations.

■ Quality and Specifications of MORUBY

  • Premium Variety:Exclusively utilizes the "Santana" variety, licensed from European seed companies.
  • High Solid Content:Achieves a solid content of 34±1%—significantly higher than standard products (22-24%)—ensuring superior texture and a high fry yield of 66-72%.
  • Visual Excellence:Consistently rated "0-1" on the USDA color chart for a flawless golden finish.
  • Clean Label:100% additive-free and preservative-free.

■ About Our Partner: Pepizo Foods LLP

Pepizo Foods is one of India’s largest specialized manufacturers of frozen potato products, exporting 15,000 tons annually to over 24 countries. Their state-of-the-art facilities hold ISO22000, HACCP, and FDA certifications, meeting the rigorous standards of global fast-food chains and retailers.

■ Exhibition at FOODEX JAPAN 2026

We will be co-exhibiting with Pepizo Foods at FOODEX JAPAN 2026, held at Tokyo Big Sight from March 10th to 13th, 2026. Visit our booth to experience the quality of MORUBY firsthand.


For further details, please refer to our official press release (Japanese):

PR TIMES: Launch of "MORUBY" Premium Frozen Potatoes


【Inquiries】

📩 Contact Form:https://www.abcd-inc.co.jp/contact