U.S. Market Entry Support: Achieving Tangible Results in an Unfamiliar Market

Background
①Despite receiving purchasing inquiries from North America and Europe, the company was unsure how to take concrete action. ②Although they had some experience listing products on international e-commerce platforms, they had not pursued any promotion or identified their target audience overseas.
Effect
①By handling the marketing strategy and project management, we helped the client visualize and streamline the digital marketing tasks that were previously done on a more ad-hoc basis. ②The client has now established a dedicated marketing department, with specialized teams managing both e-commerce and social media operations.

This article is based on an interview with a client who actually received our support. By sharing their unvarnished experiences—from the initial planning stages of overseas expansion to post-launch—we aim to give readers a more realistic understanding of what “overseas expansion” truly entails.

Challenges Prior to Overseas Expansion

Our products had already gained a certain level of recognition in Japan, and we occasionally received inquiries from overseas. However, we were unsure about the most effective methods for marketing and selling our products internationally.

In particular, we had previously listed products on an American e-commerce platform but saw no significant impact on sales. This left us questioning how to engage in genuine sales activities and how best to promote our products in the U.S. market.

Moreover, we lacked experience with social media marketing directed at international audiences and had only a vague idea of who our target users were or how to reach them. Consequently, we struggled to develop a solid marketing strategy for American customers, leaving our listings to languish without meaningful promotion.

Why We Decided to Partner with ABCD Inc.

Wanting to overcome these hurdles, we reached out to ABCD Inc., a company specializing in overseas expansion support. Their services aligned perfectly with our needs: they offered a comprehensive package that began with market research and user analysis, then extended to social media promotion strategies.

We were especially drawn to the fact that ABCD Inc. would provide real-world insights into the American market, thanks to their team members’ extensive knowledge and experience. Convinced they would be a reliable partner, we decided to collaborate with them over a nine-month period.

Impressions After Implementation

During our nine months of working with ABCD Inc., we gained a much deeper understanding of our potential overseas customers. Through market research, we clarified what American consumers value most and how our products fit into that landscape—our first real glimpse of how to position ourselves internationally.

ABCD Inc. also offered thorough guidance on social media management, helping us tailor our communications to American cultural norms and consumer psychology. This went far beyond simple advertising and taught us how to genuinely connect with users and build a loyal fan base for our brand.

Additionally, they provided strategic advice for cross-border e-commerce operations, from showcasing product benefits effectively to running targeted promotions. This hands-on support allowed us to approach the U.S. market with a clear, well-structured plan.

Results After Implementation

Thanks to these efforts, our sales in the American market steadily increased. We saw a notable boost in brand awareness—particularly through social media campaigns—and inquiries that once seemed elusive evolved into real business negotiations, leading to actual sales.

Understanding our target audience more thoroughly also enabled us to optimize our marketing approach and achieve better results with limited resources. We’re certain that ABCD Inc.’s support laid a strong foundation for our growth in the U.S., and we’re eager to build on this momentum.

Leave Your Overseas Expansion to ABCD

ABCD Inc. supports companies of all sizes—from large corporations to small and medium-sized enterprises—across a wide variety of industries, with a proven track record of assisting approximately 700 companies in their overseas expansion.

Leveraging the vast data and expertise gained through these projects—as well as a proprietary network spanning around 2,700 regions worldwide—ABCD Inc. delivers comprehensive support tied directly to the success of its clients’ global ventures.

If you’re considering an overseas expansion, feel free to reach out via the link below.

▼ Contact Form
https://www.abcd-inc.co.jp/contact