Taiwan Market Entry Support: Breaking Out of a Sales Slump Through Hands-On Guidance

This article is based on an interview with a client who actually received our support. By sharing their unvarnished experiences—from when they first considered overseas expansion to after their market entry—we aim to provide readers with a more realistic understanding of what “overseas expansion” truly entails.

Challenges Prior to Overseas Expansion

Our company had long relied on the domestic market for growth. However, after a temporary surge in sales during the pandemic, demand tapered off, making it difficult to maintain stable revenues.

Exploring overseas markets emerged as a potential solution, but we had previously allocated few resources to promotions abroad. As a result, our international marketing efforts were lacking.

In particular, we struggled in Taiwan, where we had minimal insight into local consumer behavior and purchasing motivations. Despite ongoing trial and error, we couldn’t achieve the results we had hoped for.

Why We Decided to Partner with ABCD Inc.

To break out of this impasse, we turned to ABCD Inc., a firm that offers end-to-end overseas market expansion support—from market research to social media–based promotional strategies. Their extensive expertise in the Taiwanese market was especially decisive for us.

Moreover, ABCD Inc.’s approach goes beyond simply providing data; they offer a hands-on support system tailored to each client’s needs. Given that we had no experience establishing a solid marketing foothold in Taiwan, we saw in ABCD Inc. a reliable partner that could help us learn and implement effective, on-the-ground strategies. Confident in their capabilities, we decided to engage their services.

Impressions After Implementation

Once we began working with ABCD Inc., our understanding of the local market deepened almost immediately. Over the 13-month engagement, we gained clarity on everything from Taiwanese consumers’ buying behaviors to their responses on social media—valuable insights we had previously overlooked.

Specifically, the “accompanying marketing” model provided step-by-step advice on local trends and cultural nuances, enabling us to continually refine our promotional approach in real time. As a result, our cross-border e-commerce site and social media channels steadily gained visibility, and we began to see concrete signs of recovery in our sales.

Results After Implementation

With ABCD Inc.’s support, we achieved a noticeable boost in both brand awareness and revenue in Taiwan. Through dedicated social media management, we successfully attracted new customers, and the number of cross-border e-commerce users has been on a steady rise.

Regular market research allowed us to deploy fresh promotional strategies, helping us recover from the sales downturn we experienced during the pandemic. We are now more confident about expanding our presence in Taiwan and increasing our brand value in this market.

Looking back, we’re convinced that receiving hands-on marketing support was a key factor in our success. We are grateful for ABCD Inc.’s partnership and are already planning our next steps to build on these positive results in Taiwan.

Leave Your Overseas Expansion to ABCD

ABCD Inc. provides assistance to companies of all sizes—from large corporations to small and medium-sized enterprises—and has helped approximately 700 firms across a wide range of industries expand internationally.

By leveraging the vast data and expertise amassed through these support projects—as well as a proprietary network spanning some 2,700 regions worldwide—ABCD Inc. delivers comprehensive guidance focused on ensuring each client’s success in overseas markets.

If you’re considering expanding your business globally, feel free to contact us via the link below.

▼ Contact Form
https://www.abcd-inc.co.jp/contact